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Big Data analytics is now being applied at every stage of the retail process – working out what the popular products will be by predicting trends, forecasting where the demand will be for those products, optimizing pricing for a competitive edge, identifying the customers likely to be interested in them and working out the best way to approach them, taking their money and finally working out what to sell them next.

What is the market share for women’s, kid’s and men’s footwear and if you can break it down further into casual, semi-formal and formal wear (specific to your brand and then a general overview of the Indian market demand based on your experience)?

“We are in the midst of an exponential growth with e-commerce likely to constitute $30-35 billion of the fashion retail industry pie over the next five years,” Narayanan said.

My foray into the lingerie industry in India started with Lace – The Lingerie Club and the response was phenomenal. But we faced challenges in scaling its offline retail base since India’s retail market was highly unorganised and was riddled with problems like uneducated sales staff, limited space and poor ambience. I made my e-commerce move in 2011 with ‘mylace.in’, which was one of the first multi brand online lingerie stores.

The shop-in-shops will launch with partners Kapsons Group, Iconic India, and All That Jazz and will open in Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi; as well as existing Gap markets of Pune, Noida, and New Delhi.

Share your views on the dynamics of footwear market in India.

How do you see the acceptance of international footwear brands in India?

As per a BSE filing, DSP BlackRock Trustee Co, on behalf of various schemes of DSP BlackRock Mutual Fund, decreased its shareholding in the company on March 1, PTI reported.

INDIA: A HOTSPOT FOR GLOBAL KIDSWEAR FASHION

Celebrity advertisements and endorsements have always been there. We also have had celebs lending their name to products such as signature fragrances. But now, we are moving beyond the ‘age of advertisements and endorsements’ into the ‘era of advocacy’ wherein Millennials, Generation Z, Aspiration, Inspiration, Relevance, Resonance, Connection, Higher Purpose are the catchwords for brand success. Today’s consumers don’t just buy a product; they seek an idea or concept they can actually relate to. For celebrity brands, the celeb’s persona, charisma and relatability are the USPs – the brand story, philosophy and core values are likewise significant, however.

Getting Wider Reception

She further adds how the fans of Chhota Bheem and Mighty Raju want to experience their favorite character beyond the medium of TV/ movie and/ sports.

Elaborating on this, she shares, “Some of the very popular product categories are apparel (Rs 100 – Rs 500), Back-to-School, Gifts/Stationery (Rs 5 – Rs 1,000) and toys.”

The motto of the brand being – Simple yet Sophisticated, Stylish yet Subtle, offers products that are abreast with the changing international trends combining cutting edge and the latest technology.

The collaboration with Bose follows Tommy Hilfiger’s wider strategy to use TommyNow as an incubator for innovation to test, evolve and integrate new technology that ties pop culture together. This includes partnering with technology enterprises such as e-Novia, which introduces the driverless delivery vehicle YAPE to the world of Tommy Hilfiger. As part of Tommy Hilfiger’s campaign to partner with emerging talents who inject a cool twist into its campaigns, YAPE delivered Spring 2018 looks to influencers, including music artist Christian ‘King’ Combs, before the show.

How many SKUs/ product categories do you offer under your brand? Which are the typically faster moving categories and why, in your opinion?

I feel the current lower tax limit which is Rs 500 should be increased upto Rs 1,000 as this will help many sub-categories to grow.

“However, fashion turnaround time in India has now picked up in terms of number of days unlike in the past, indicating faster changes in fashion trends,” he said, speaking at the inaugural session of the two-day India Fashion Forum 2018, held in Mumbai on 13-14 March 2018.

In an exclusive interview with Indiaretailing.com, Karan Behal, Founder & CEO, PrettySecrets share the transformation they have brought to the lingerie industry with its innovative retailing strategies and introducing higher fashion quotients in India.

Aranyani is concentrated on art and aims to create products that are elusive (hard to get). This exclusivity arises from the fact that some of our products are literally just one of its kind. There is no other brand that can boast of the same.

A diamond formation timber floor welcomes guests to the space, whilst the ornate ceiling features brushed and polished brass three-dimensional diamond shapes. Fitting rooms have intricate printed wallpaper and are upholstered in regal purple with opulent gold trims with wall-hanging jewel pendants. Props referencing the British monarchy are displayed in ornate frames throughout the store. Red oak timber-topped tables with gold stylized legs make for majestic feature furniture, while the remaining pieces draws inspiration from royal jewels, enhancing the magnificence of the store and creating a jewel-box backdrop for Ted’s wonderful new collections.

Located in the Pune’s premier fashion district (Viman Nagar), the swanky new store is conceptualized to give the patrons an evolved shopping experience.

• Penetration of e-commerce and frequent promotions has resulted in convenient purchases by the Indian buyers in apparel sector.

Kindly share your complete retail mapping currently? What are you expansion plans in terms of EBO’s MBOs and Large Format Stores? 

The brand offers activewear categories like workout tees, tracks, jackets, women’s workout gear and footwear, among others. HRX forayed into women’s collection a couple of years ago and is working on growing the category now.